Category: Advertising Agencies
Address: The Maypole Building, 39-51 Highgate Road, London, NW5 1RT
advertising agencies, conversion optimisation, Diginius
Diginius is a London-based digital advertising, technology and consulting company with a performance driven approach.
We are a full service agency, offering a range of digital solutions centered around improving your businesses online performance. This can include paid and natural search, lead generation, shopping feeds, stock integration, analytics, conversion optimisation and social media strategies.
We are committed to helping you make the most of your marketing spend, whatever your budget, providing you with actionable solutions that will maximize your return on investment. We deliver measurable, trackable results that give our clients deep insight into how their money is being spent, why and with what outcome. Ultimately we strive to offer our clients the optimal solutions for improving, optimizing and scaling their commercial interactions between business and customer.
Diginius Digital Advertising and Consulting is a full service agency with a performance driven approach. We create customised and integrated digital marketing strategies that will drive sales and profit growth for your business. We are committed to helping you make the most of your marketing spend, whatever your budget, providing you with actionable solutions that will maximize your return on investment. We believe in full transparency, and everything we do is measured. We deliver measurable, trackable results that give our clients deep insight into how their money is being spent, why and with what outcome. Ultimately we strive to offer our clients the optimal solutions for improving, optimising and scaling their commercial interactions between business and customer.
Our Digital Advertising and Consulting Offering
Digital Sales and Consulting
Pay-Per Click Advertising
Search Engine Optimisation
Social Media Marketing
Conversion Rate Optimisation
Contact Us To Find Out More
Office Furniture and Seating is a company based in Jacksonville, Florida. Following their success to drive sales locally, OFS agreed to work with Diginius to devise an online strategy to focus on sales of office furniture nationwide in the US Market.
Develop an on-going online sales & advertising strategy to drive traffic, prompt inquiries, increase leads & generate more sales whilst increasing the websites visibility & brand awareness.
Increased Gross Revenue by 346% in 6 months
Increased Adjusted Gross Profit by 719% within a Year
80% impression share of market by analysing buyer behaviour
93%increase in number of conversions & 15%decrease in cost per conversions
Autumn 2012 strongest performance to date
By conducting an in-depth analysis of Office Furniture and Seating's profitability; identifying and tracking revenue, margin and profit opportunities it was possible to effectively utilize and enhance their marketing campaigns to increase customer engagement and buy-in.
Using their existing marketing campaigns to reveal keywords and phrases that already performed well, focus was centred on implementing and designing a PPC strategy to enable these top performing terms to boost site visibility whilst reinvesting into untapped searches and thus optimising ad spend.
As this strategy began to yield results, and product sales increased. Keyword groups were expanded, reviewed and revised to ensure irrelevant traffic was cut out and focus remained on well targeted, relevant keywords and ads.
OFS's creative input allowed audits to be conducted, ensuring site structure and landing pages were optimised towards conversion. This resulted in the creation of new landing pages targeting high performing keywords, as well as, restructuring product category pages that reflected customers buying behaviour.
Pay Per Click Advertising (PPC)
Our PPC offering is based on a cycle of strategy, testing and optimising to avoid hitting plateaus commonly associated with ongoing marketing efforts. In order to accentuate the positive, eliminate the negative and discover new opportunities our PPC management approach includes:
Campaign development, structure or overhaul
Keyword research and analysis
Ad copy design and testing
Landing page relevance and suggestions
Technology is key to our PPC service - we provide our clients access to a selection of software tools and services to maximize the returns from your campaigns. This includes behaviour monitoring tools that can provide regular insight reports around key visitor patterns and details of your PPC campaigns, as well as, in-house reporting tools that provide detailed monthly and weekly reports on your PPC activity.
We believe that understanding how your search metrics are performing is the key to ensuring campaign success, and therefore provide transparent data that we will break down and discuss with you, so you know exactly what is happening and why.
SEARCH ENGINE OPTIMISATION
We understand that your business and overall goals differ from other clients and pride ourselves on our performance-driven strategies, therefore our SEO strategy includes a site wide audit and analysis of your website to serve as a blueprint of where to focus efforts and implement optimisation tactics. This includes:
Tracking and monitoring where your site lands across Google, Bing and Yahoo
Testing page load time and speed
Checking how accessible your site is for search engines to index; identifying any crawl errors
Identifying any broken links or redirects
Analysing page content and keyword density
We provide our clients with a comprehensive breakdown of any problems, necessary changes or suggestions alongside actionable solutions and ongoing report. We continue to inspect and analyse the site after changes are executed to monitor and compare results, ensuring that we are optimising site performance and constantly improving.
SOCIAL MEDIA MARKETING
We advise our clients how to optimise this fundamental shift in communication in order to build brand equity and engage with customers, developing an online community that can separate you from your "anti-social" competitors.
Our social media program usually consists of some or all of the following services:
Social Media monitoring and analysis
Social Media advertising
Social Media strategies
Content analysis, recommendation and optimization
Web analytics review
Customer journey analysis
User accessibility testing
Site speed optimisation
Site content optimisation
We believe that optimising your web performance is the most cost-efficient way to drive sales and leads.